What are generative tools?

Generative Tools are programmes that support communication designers in the creative design process. They randomly generate design approaches that can spark creative impulses and can be used as a basis for further work. You can also think of it like this:

"We imagine an anonymous artist who tirelessly produces new variants of a basic geometric shape. He throws the finished variants piece by piece into a box where we can see them, take them out and examine them." (NEES)
Georg Nees

NEES: Vgl. Georg Nees: Formel, Farbe, Form: Computerästhetik für Medien und Design, Berlin 1995, S. 177-178.